The outreach to clients via mobile technology is the most crucial part of eCommerce for quite some time now. And it is getting more important every day. We have come a long way since Google proposed the concept of Progressive Web Apps (PWA) in 2015. With PWA, we have a codebase that works for all platforms. This means access to 2.87 billion smartphone users worldwide in 2020.
But what are the core benefits of PWA for eCommerce? When comparing PWA’s development costs versus native apps, on average, the PWA is four times cheaper. And it has some unique features a native app can not provide. Google coined the term FIRE, which stands for a very fast, integrated, reliable, and highly engaging app. And as PWA has an URL, they are driving traffic to your store with optimized SEO.
Despite the enthusiasm, native apps are not dead. They still have outstanding features that differentiate them from PWA, especially in the Apple iOS ecosystem. But native apps do not cover all needs of eCommerce. The ares of strength of PWA are low-cost brand awareness and SEO ranking.
PWA’s power is proven by lots of examples in the world’s finest eCommerce enterprises and the strongest brands. Alibaba increased its conversion rate by 104 percent, and they doubled the number of pages visited per user during a session. And the club of PWA users includes Facebook Lite, Twitter Lite, Starbucks, and Lancôme, to name but a few.