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How Social Media Influence Businesses [Infographic]

July 9, 2013

Social media has become an important part of online marketing. Online consumers are using social media more frequently before making the purchase decisions. Check out our latest infographic “How Social Media Influence Businesses” to have better understanding of the social media impact on your business and on your marketing campaigns.

How Social Media Influence Businesses [Infographic]

Social Media Usage in Middle East - Statistics and Trends

Infographic by- GO-Gulf

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27% of total online time is spent on social networking.

85% of internet users have Facebook accounts; 49% have Twitter accounts.

84% of online shoppers use social media sites.

Average Number Of Connections Per User

Social Media SiteAverage connection


Social media produces almost double the marketing leads when compared to trade shows, telemarketing, direct mail,and PPC.

Social media lead conversion rates are 13% higher than the average lead conversion rate.

Percentage Of Marketers Who Found Customers Via Social Networking Sites In 2013

Social Media Sites%age


More than 50% of marketers believe that social media has helped them improve sales.

60% of online consumers follow or give feedback to brands on social media sites.

Percentage of Companies (Listed By Industry) That Acquired Customers from Social Media Sites

Retail/Wholesale/Consumer Goods73%19%40%
Technology (hardware)45%44%50%
Marketing Agency45%58%35%
Professional Services/consulting43%56%30%
Technology (software)39%50%40%
Banking/Insurance/Financial Services33%38%28%



How Social Media Influences Purchasing Decisions

Influenced by social media posts from friends81%
Liked social media page of company for discounts and offers79%
Made purchase based on company’s social media posts78%
Researched social networks before making purchasing decision74%
Likely to make a purchase based on social media referrals71%
Twitter users tweeted product or company recommendations53%


How Marketers Are Using Social Media Sites

 Main Reasons%age
Generating business exposure89%
Increasing traffic75%
Gaining marketplace intelligence69%
Building loyal fan base65%
Generating leads61%
Reducing marketing expenses47%
Improving sales43%


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