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Global Online Advertising Spending Statistics [Infographic]

Global Online Advertising Spending Statistics [Infographic]

May 2, 2012

The online advertising market is experiencing continuous, significant growth each year. More and more companies are now allocating a significant portion of their marketing budget for online advertising, over traditional methods, mainly for the following three reasons:

It is easy to track online advertising campaign performance

Companies can easily create customized advertising campaigns for specific audience groups

It is easy to make changes to online campaigns than to traditional advertising campaigns

Our infographic “Global Online Advertising Spending Statistics” covers the latest online advertising trends, internet Ad spending (by regions), global online Ad spending and growth (per year), online advertising market share and lots more

Infographic by – GO-Gulf

Global Online Advertising Spending Statistics

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Global Online Ad Spending Statistics

Global Online Ad Spending By Region

 

Region201020112012201320142015
North America40.8%41.7%41.8%41.5%40.7%40.2%
Western Europe30.0%28.8%28.0%27.3%27.0%26.5%
Asia-Pacific23.9%24.1%24.6%25.1%25.8%26.2%
Eastern Europe2.7%2.7%2.7%2.7%2.8%2.8%
Latin America2.1%2.2%2.3%2.5%2.8%3.1%
Middle East and Africa0.4%0.5%0.7%0.9%1.1%1.3%

US Online Ad Spending Figures

 

YearAd Spending (in Billions)Growth %age
201132.023.0%
201239.523.3%
201346.517.7%
201452.813.5%
201557.58.9%
201662.07.8%

US Online vs US Print vs US TV Ad Spending

 

Online Ad Spending (In billions)Print Spending (In billions)TV spending (In billions)
201132.036.060.7
201239.538.864.8
201346.533.865.6
201452.833.167.8
201557.532.668.9
201662.032.372.0

Online Advertising Market Share

 

Internet PropertiesMarket Share
Google44.1%
Microsoft + Yahoo12.3%
Facebook3.1%
AOL1.5%
Others39%

Where Advertising agencies are planning to spend their Money

 

Social Media Ad PlatformPercentage
Facebook89%
Twitter39%
You Tube36%
LinkedIn21%
Google+18%

US Social Media Ad Spending Trends

 

YearAd Spending (in Billions)
20111.59
20122.11
20132.76
20143.45
20154.21
20164.99

Ad Formats Percentage

 

Ad FormatPercentage
Search49%
Display Banner Ads23%
Classified8%
Lead Generation5%
Digital Videos6%
Rich Media5%
Sponsorships3%
Email1%

Ad Revenues by Industry Category

 

Industry Category20102011
Retail20%23%
Telecom14%14%
Financial Services12%13%
Auto11%11%
Computing Products10%10%
Consumer Packaged Goods8%6%
Leisure Travel7%8%
Pharma Healthcare5%4%
Media4%4%
Entertainment4%4%
Others5%3%

Revenues by Pricing Model

 

Pricing Models20102011
Cost per click/Cost per action(Performance)61%64%
Cost per Impression35%31%
Hybrid Model5%5%

Countries spending the most in Online Advertising (In Billions)

 

20112012201320142015
USA32.039.546.552.857.5
Canada2.162.542.863.233.56
UK7.137.918.709.7010.43
Germany5.616.597.428.629.37
France2.883.203.503.954.22
Italy1.521.782.012.272.64
Spain1.201.411.481.671.84
Japan7.218.108.919.5810.17
China4.576.217.639.4611.36