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How Web Page Loading Speed affect conversion rates [Infographic]

December 26, 2019

A two-second delay in page load time can increase bounce rate by more than 100%

75% of all users will typically bounce as page load time passes the 3-second mark.

An extra second in loading time results in a staggering 16% decrease in customer satisfaction

Around 45% of all online shoppers expect a website to load within 2 seconds

  • 70% of consumers admit that the speed pages load on a website affects their buying decisions
  • 33% of customers have a negative impression of a company with a poor performing website
  • By improving a mobile site’s page speed from 8 seconds to 2 seconds, “conversion rate could increase by 74%.”
  • 46% of people say waiting for pages to load is what they dislike most about browsing the web on mobile
  • Sites that load in five seconds or less see 70% longer average sessions
  • 79% of web shoppers who have trouble with web site performance say they won’t return to the site to buy again


Source links

  • https://www.abtasty.com/blog/page-speed-conversions/
  • https://www.portent.com/blog/analytics/research-site-speed-hurting-everyones-revenue.htm
  • https://smallbiztrends.com/2019/02/page-load-speed-impacts-buying-decisions.html
  • https://www.machmetrics.com/speed-blog/how-does-page-load-time-affect-your-site-revenue/
  • https://unbounce.com/landing-pages/7-page-speed-stats-for-marketers/

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