The google search algorithm is looking for experts’ knowledge when it is ranking pages. In 2020 the search engine user wants to get a precise answer to his web search, in the best case with no further click at all. To get ranked high and being found, you have to create content that is not only text, but images, video, and even audio.
Customers read only 20% of all words presented at a page. As they’re skimming through the site, they’re looking for valuable content. So, when creating new content, you have to do research in your audience, keywords, and the topic to write an expert’s article. An ideal writing has around 2000 words to offer in depth knowledge for the visitor. So, she can select what she needs.
But content doesn’t end with texts. With an optimized image accompanying the text, you could reach 94 percent more views. With video you could increase your page rank extremely. Including video on your page drives a 157 percent increase in organic traffic from search engine results pages (SERPs).
And in the near future images become even more valuable. Google is implementing image recognition while crawling the web, so it understands what it sees. So, be prepared and check your images with an artificial intelligence neural network, to understand what a machine sees in your pictures. In this way you could optimize each image for the right impression.