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Fortune 500 Social Media Statistics [Infographic]

March 2, 2012

Social media has become a great tool for companies and businesses to market their products and to connect with their customers. All big search engines have already updated their ranking algorthms to include social media signals as a metric for search engine rankings. The question is, how are all these developments affecting the marketing strategies of Fortune 500 companies?

Our infographic, ‘Fortune 500 Social Media Statistics’ covers the latest social media presence data of Fortune 500 companies.

Data Source – The 2011 Fortune 500 and Social Media Adoption by Center for Marketing Research at the University of Massachusetts Dartmouth.

Infographic by- GO-Gulf

Fortune 500 Social Media Statistics

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Did you Know

Only 23% of Fortune 500 Companies (114 out of 500) have a public-facing corporate blog.

 

Year
200816%
200922%
201023%
201123%

Fortune 500 (Based on revenue) vs INC 500 (Fastest Growing companies) with corporate blogs

 

Fortune 500INC 500
200922%45%
201023%50%
201123%37%

Number of Blogs by Industry Type (partial list)

 

Industry2008200920102011
Specialty Retail(Apparels,Home Appliances,Furniture)4789
Computer Software,Peripherals,Office Equipment811118
Food Production, Services and Drug Store5697
Telecommunication5677
Banks4565
Semi-conductors4565
Motor Vehicles4464
Insurance4534
Information Technology3432

Corporate Blogs based on Fortune 500 Rankings ( For example, 35% of top 100 Companies had blogs in 2011)

 

Fortune 500 Rankings2008200920102011
1-10038%39%32%35%
101-20025%19%21%23%
201-30011%13%17%16%
301-40016%11%13%14%
401-50010%18%16%14%

62% of Fortune 500 companies have active corporate Twitter accounts (tweets observed within the past 30 days)

 

YearFortune 500
201060%
201162%

Number of Twitter Accounts by Industry Type (partial list)

 

Industry20102011
Specialty Retail (Apparels, Home Appliances, Furniture)2325
Food Production, Services and Drug Store2223
Insurance2021
Utilities1616
Computer Software, Peripherals, Office Equipment1410
Telecommunication1211

Number of Twitter Accounts by Fortune 500 Rankings

 

Fortune 500 Rankings200920102011
1-10039%25%25%
101-20019%25%24%
201-30013%17%17%
301-40011%16%17%
401-50018%16%17%

Fortune 500 companies with highest Twitter Followers

 

Fortune 500Number of Followers (Feb 2012)Sept 2011Growth Percentage
Google (@google)4,350,0983,525,23023.40
Whole Foods Market (@WholeFoods)2,252,6202,019,91811.52
Starbucks (@Starbucks)2,159,2471,659,49430.11
South West Airlines (@southwestair)1,269,2521,165,4588.90
Washington Post (@washingtonpost)874,986614,78742.32
Verizon Wireless (@verizonwireless)688,36963,913977.04
Coca Cola (@cocacola)497,148359,44338.31
McDonald’s (@mcdonalds)342,094163,603109.10

58% of Fortune 500 companies have corporate Facebook Pages

YearFortune 500
201056%
201158%

Facebook Pages By Industry Type (partial list)

Industry20102011
Insurance2827
Specialty Retail (Apparels, Home Appliances, Furniture)2624
Food Production, Services and Drug Store2124
Banks1113
Telecommunication1211
Computer Software, Peripherals, Office Equipment1210
General Merchandise1010
Utilities118

Fortune 500 companies with highest Facebook Fans

 

Fortune 500Number of Fans (Feb 2012)
Coca Cola (cocacola)40,094,541
Starbucks (starbucks)28,775,056
McDonald’s (McDonalds)17,102,120
Wal Mart (walmart)13,008,283
Levi Strauss ( Levis)10,872,633
Target (target)9,564,424
Nike (nike)7,580,216
Kohl’s (kohls)6,321,653

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