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Social Gaming Industry – Statistics & Trends [Infographic]

Social Gaming Industry – Statistics & Trends [Infographic]

April 18, 2013

Social Gaming has become a big industry and estimated to reach 50% of social networking users and 34% of total internet population by 2014. Check our  infographic “Social Gaming Industry – Statistics & Trends ” to know more about social gamers, worldwide social gaming market , Monetization of the Social Gaming Industry  and lot more.

Social Gaming Industry – Statistics & Trends

Infographic by- GO-Gulf

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Distribution of Social Gamers by Gender

Gender%age
 
Male46%
Female54%

Average age of gamer: Social Network Games Vs Console GamesFemale 40 Years Vs Male 37 Years

Social Gamers by Age Group

Age Group%age
 
13-1813%
19-2523.5%
26-3522%
36-4517%
46+24.5%

 

Social games are centered on shared user experience with in the social media application framework (such as FaceBook) in which they are played.

Worldwide Social Gaming Market (2011-2014)

YearSize ( In Billions)
 
20114.94
20126.20
20137.49
20148.64

By 2014, 50% of social networking users and 34% of total internet users will play social games.

Monetization of the Social Gaming Industry

Categories%age
 
Virtual Goods59.9%
Advertising20.5%
Lead Generation/Offers19.6%

 The average engagement rate of Social Gaming Ads is 20%, as compared to 0.50% of FaceBook-brand pages

Stats Of Virtual Items Purchased: 1-5% Of Social Gaming Population

Amount Spent Per Month% Of Spenders
 
$25 or more15%
$5-1025%
$1-560%

The US social gaming market will reach $5 billion by 2015

Top 10 Social Gaming Developers Based on Monthly Active Users (MAU)

Social Gaming PublisherEstimated MAU
 
Zynga213,557,360
King.com99,457,975
Wooga46,556,808
Social Point38,987,966
Electronic Arts33,675,645
Peak Games28,174,309
Playdom17,870,120
Pretty Simple16,710,731
FunPlus Games15,848,532
PopCap Games14,979,962

 Social and mobile gaming video Ads have the highest completion rate in the online Ad industry, i.e., 91%.

Top 10 Social Games By Number Of MAUs

Name Of Social GameEstimated MAUs
 
Candy Crush Saga36,755,272
Farmville 235,399,969
Texas HoldEm Poker34,094,642
Pet Rescue Saga27,491,799
Diamond Dash26,478,075
Dragon City22,779,581
CoasterVille19,601,022
Bubble Witch Saga18,878,261
Bubble Safari15,619,302
Criminal Case14,488,657