Quick Contact
×

Let us contact you!

Thank you for contacting us. We will get back to you right away.

or

welcome to visit PRICING & CONTACT us page

×

How Organizations Structure Social Media Teams

December 30, 2012

Learn how much efforts businesses are putting in their social media campaigns. How many people they have employed for their social media campaigns, what qualities employers look for in social media experts by our detailed infographic on How Organizations Structure their social media teams.

How Organizations Structure Social Media Teams

Infographic by- GO-Gulf

To Publish this Image on your Blog or Website . Copy this code

Infographic by- GO-Gulf

Data Source – http://www.ragan.com/Main/StructuringaSocialMediaTeam.aspx

How Many Organizations Have An Exclusive Social Media Team?

Number of People%age
Dedicated social media team27%
Social media tasks assigned on top of current job responsibilities65%
Both internal and outsourced teams5%
All social media activities outsourced3%

 

How Many People Work On Social Media?

Number of People%age
142%
2-340%
4-69%
6+9%

 

Companies Planning To Hire More People To Manage Social Media Activities Next Year

Companies Planning to Hire%age
Yes22%
No78%

 

25% Of Companies Use Interns To Help With Some Aspect Of Social Media

Qualities Most Sought-After In Social Media People

Qualities%age
Experience25%
Degree0.4%
Combination of degree and experience45%
Writing skills18%
Business background3%
Others9%

 

Preferred Level of Experience

Experience%age
1-3 Years47%
3-5 Years44%
9+ Years9%

 

Preferred Education Degree

Education Degree%age
Communication77%
Public Relations76%
Marketing65%
Journalism42%
Advertising28%
English20%
Others9%

 

Only 5% of Companies Are Highly Satisfied With Their Social Media Campaigns

Satisfaction Level%age
Highly satisfied5%
Satisfied26%
Somewhat Satisfied42%
Not satisfied at all27%

 

Which Departments Are Involved In Social Media Efforts?

Departments%age
Marketing70%
Public Relations69%
Corporate Communication49%
Advertising26%
Customer Service19%
IT17%
Others15%
Legal14%

 

How Does The Company Measure Its Social Media Campaign?

What companies measure%age
Number of followers, likes, mentions and so on86%
Web Traffic74%
Brand Reputation58%
Customer Satisfaction41%
New leads40%
Sales31%
Other3%

 

How Often Do Companies Post On Social Media?

Posting Frequency%age
At least once a day58%
2-3 times a week22%
Once a week8%
Once a month5%
Other7%

 

Major Roadblocks In Social Media Campaign Measurement

Reason%age
Lack of time65%
Lack of manpower63%
Lack of money41%
Non-priority39%
Unsure of tools39%
Task is overwhelming23%
Not happy with available tools13%
Other7%

 

What Are The Major Goals Of Social Media Campaigns?

Goals%age
Increase Brand Awareness87%
Increase Web Traffic62%
Improve Reputation61%
Generate Leads45%
Increase Sales40%
Improve Customer Service38%
Other10%