E-commerce in Saudi Arabia – Statistics and Trends

10 Dec 2015

E-commerce in Saudi Arabia is growing and is estimated to reach 10,864 Million USD in 2020 from 5,894 Million USD in 2015. Check out our infographic “E-commerce in Saudi Arabia” for latest E-commerce statistics and trends.

 

E-commerce in Saudi Arabia

Infographic by Website Design in Saudi Arabia

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Year Estimated Revenues in (million USD)
2014 5,106
2015 5,894
2016 6,816
2017 7,743
2018 8,717
2019 9,784
2020 10,864

 

E-commerce revenue by category

Category 2015 2016 2017 2018 2019 2020
Clothes & Shoes 1,591 1,893.5 2188.9 2510.7 2866.5 3209.5
Consumer electronics 1805.5 2,037.6 2262.7 2487.6 2747.2 2998.9
Food, cosmetics and Pharmaceuticals 409.8 472.2 542.1 615.3 693.1 776.8
Furniture & Home Appliances 669.9 808.1 952 1112.9 1284.4 1477.5
Special Interest 1,417.8 1,604.5 1797.4 1991 2193 2401.6

 

Online Buyer Demographics

Nationality %age
Saudis 32%
Non-Arab Immigrants 59%

 

 

 

 

 

E-commerce Users by Age Group in millions

 

  2014 2015 2016 2017 2018 2019 2020
16-24 2.077 2.303 2.529 2.753 2.978 3.188 3.377
25-34 4.26 4.846 5.463 6.107 6.789 7.473 8.142
35-44 1.646 1.911 2.202 2.51 2.842 3.183 3.525
45-54 0.411 0.501 0.608 0.731 0.876 1.04 1.223
55+ 0.14 0.202 0.287 0.39 0.518 0.67 0.847

 

By Gender

 

Year Men Women
2014 6.166 2.369
2015 7.09 2.673
2016 8.104 2.984
2017 9.188 3.302
2018 10.372 3.631
2019 11.606 3.949
2020 12.867 4.247

 

The average revenue per user (ARPU) currently amounts to USD 603.64.

40% of cases customers return the product they ordered because they changed their mind and didn’t want it anymore.

78% of respondents were satisfied with their online shopping experience

Saudi Arabia has the highest amount of credit and debit cards circulating with approximately 12.3 million cards.

76% of payments are done through cash on delivery (COD) and that only 24% are made through credit cards.