Fortune 500 Social Media Statistics [Infographic]

02 FEB 2012

Social media has become a great tool for companies and businesses to market their products and to connect with their customers. All big search engines have already updated their ranking algorthms to include social media signals as a metric for search engine rankings. The question is, how are all these developments affecting the marketing strategies of Fortune 500 companies?

Our infographic, ‘Fortune 500 Social Media Statistics’ covers the latest social media presence data of Fortune 500 companies.

Data Source – The 2011 Fortune 500 and Social Media Adoption by Center for Marketing Research at the University of Massachusetts Dartmouth.

Infographic by- GO-Gulf

Fortune 500 Social Media Statistics

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Did you Know

Only 23% of Fortune 500 Companies (114 out of 500) have a public-facing corporate blog.

 

Year
2008 16%
2009 22%
2010 23%
2011 23%

Fortune 500 (Based on revenue) vs INC 500 (Fastest Growing companies) with corporate blogs

 

Fortune 500 INC 500
2009 22% 45%
2010 23% 50%
2011 23% 37%

Number of Blogs by Industry Type (partial list)

 

Industry 2008 2009 2010 2011
Specialty Retail(Apparels,Home Appliances,Furniture) 4 7 8 9
Computer Software,Peripherals,Office Equipment 8 11 11 8
Food Production, Services and Drug Store 5 6 9 7
Telecommunication 5 6 7 7
Banks 4 5 6 5
Semi-conductors 4 5 6 5
Motor Vehicles 4 4 6 4
Insurance 4 5 3 4
Information Technology 3 4 3 2

Corporate Blogs based on Fortune 500 Rankings ( For example, 35% of top 100 Companies had blogs in 2011)

 

Fortune 500 Rankings 2008 2009 2010 2011
1-100 38% 39% 32% 35%
101-200 25% 19% 21% 23%
201-300 11% 13% 17% 16%
301-400 16% 11% 13% 14%
401-500 10% 18% 16% 14%

62% of Fortune 500 companies have active corporate Twitter accounts (tweets observed within the past 30 days)

 

Year Fortune 500
2010 60%
2011 62%

Number of Twitter Accounts by Industry Type (partial list)

 

Industry 2010 2011
Specialty Retail (Apparels, Home Appliances, Furniture) 23 25
Food Production, Services and Drug Store 22 23
Insurance 20 21
Utilities 16 16
Computer Software, Peripherals, Office Equipment 14 10
Telecommunication 12 11

Number of Twitter Accounts by Fortune 500 Rankings

 

Fortune 500 Rankings 2009 2010 2011
1-100 39% 25% 25%
101-200 19% 25% 24%
201-300 13% 17% 17%
301-400 11% 16% 17%
401-500 18% 16% 17%

Fortune 500 companies with highest Twitter Followers

 

Fortune 500 Number of Followers (Feb 2012) Sept 2011 Growth Percentage
Google (@google) 4,350,098 3,525,230 23.40
Whole Foods Market (@WholeFoods) 2,252,620 2,019,918 11.52
Starbucks (@Starbucks) 2,159,247 1,659,494 30.11
South West Airlines (@southwestair) 1,269,252 1,165,458 8.90
Washington Post (@washingtonpost) 874,986 614,787 42.32
Verizon Wireless (@verizonwireless) 688,369 63,913 977.04
Coca Cola (@cocacola) 497,148 359,443 38.31
McDonald’s (@mcdonalds) 342,094 163,603 109.10

58% of Fortune 500 companies have corporate Facebook Pages

Year Fortune 500
2010 56%
2011 58%

Facebook Pages By Industry Type (partial list)

Industry 2010 2011
Insurance 28 27
Specialty Retail (Apparels, Home Appliances, Furniture) 26 24
Food Production, Services and Drug Store 21 24
Banks 11 13
Telecommunication 12 11
Computer Software, Peripherals, Office Equipment 12 10
General Merchandise 10 10
Utilities 11 8

Fortune 500 companies with highest Facebook Fans

 

Fortune 500 Number of Fans (Feb 2012)
Coca Cola (cocacola) 40,094,541
Starbucks (starbucks) 28,775,056
McDonald’s (McDonalds) 17,102,120
Wal Mart (walmart) 13,008,283
Levi Strauss ( Levis) 10,872,633
Target (target) 9,564,424
Nike (nike) 7,580,216
Kohl’s (kohls) 6,321,653